New age digital entertainment and technology company JetSynthesys’ digital entertainment platform, Global Music Junction, has signed an exclusive licensing deal with the leading regional music player Amara Muzik to strengthen its position in the Odia market. Amara Muzik is a leading audio label based in Orissa that possesses soundtracks and music video rights of some of the most successful Odia movies of recent times. Through this deal, Global Music Junction will now become the exclusive short video distribution partner for Amara Muzik’s content and expand to markets such as Telugu, Tamil, Kannada, Northeast and Nepal territories. Additionally, Global Music Junction is poised to leverage its market leadership in Bhojpuri music to further the growth of Odia music in the country.
Talking about the deal, Rajan Navani – Founder and CEO, JetSynthesys said, “For a country like ours with such diverse cultural and linguistic variations, music plays a crucial role in binding people together. Global Music Junction was always aimed at taking music to places and we now plan to take Odia music to a larger audience. We are thrilled to associate with Amara Muzik as their exclusive short video distribution partner and accelerate not only Global Music Junction’s but also Odia music industry’s reach in the country.”
Delighted with the development, Rajkumar Singh – CEO, Global Music Junction said, “Global Music Junction has been in the local music space for almost a decade. After making a strong presence in the Bhojpuri market in these years, we now plan to tap the Odia audience. And we are happy that we made it possible by collaborating with the best in the Odia market, Amara Muzik. With their presence in the industry that is backed by their owned content and strong production presence, this is a logical next step of growth. We are excited to see the growth this development leads us to.”
Expressing his excitement, Naveen Bhandari – Managing Director, Amara Muzik said, “We are thrilled to collaborate with JetSynthesys and Global Music Junction through this exclusive deal. Short videos play a vital role in the promotion of regional content. With Amara Muzik’s deep roots in Odia, Bengali, Chattisgarhi and Gujarati markets, and GMJ’s presence therein, we believe this partnership will enable us to have a wider reach and hence tap a larger set of audience. It will not only help us with extensive reach but will also give the Odia music industry a national platform. We’re looking forward to taking this long-term partnership ahead.”
Global Music Junction is JetSynthesys’ digital entertainment arm and is at the heart of original music curation, creation, and distribution across regional depths of India. Global Music Junction owns 46% of the music IPs in Bhojpuri, the 5th most spoken language in the world. On the other hand, Amara Muzik has forayed into Chattisgarhi and Rajasthani markets after their successful run in Odia and Bengali.
